If advertising doesn’t deliver a message, break through clutter, offer insights into a company’s value proposition, generate an impression or expectation, cause someone to think, elicit a response or enhance a Brand – it’s just art. And it’s a shame.
Advertising must attract attention and must be created in accordance with objectives set forth in a strategic marketing plan. Generally speaking, audiences are overwhelmed with information. They already have too much to read, they are bombarded every minute of every day with information from every possible source. And they have too much on their minds to remember very much for very long. If your advertising message doesn’t address a want, need, or fear, and isn’t consistent, it doesn’t have much – or any – chance to get attention. Oh, and if the media is wrong, you might as well go fishing for redfish in a saltwater swimming pool.
Digital Reality approaches advertising with the same strategic discipline that we do all marketing functions. Our mission is to create advertising messages that your customers will “get.” If they don’t, you may as well save your money.
Digital Reality is a full-service Houston advertising agency and marketing firm specializing in business-to-business relationships. Comprised of veteran strategists and tacticians, the company’s capabilities range from developing detailed marketing and communications plans through implementing them with creative and effective programs – through a wide variety of different tactics, including advertising, direct marketing, collateral and brochures, corporate identity and branding, public relations, Web sites and more. Contact us for more information.