Your business's website will be many people's first impression of your company, products and services. As a result, your site represents a critical component of your branding strategy: It communicates who you are, what you offer and what you promise (your brand) through its content, organization and appearance (the look and feel).
Just as you wouldn't deliver a sales pitch in a tie die shirt and cutoff jeans , you don't want a disheveled site, either. So whether you plan to develop your website yourself or outsource the task, consider your website from a branding perspective:
Step 1. Analyze. Before you decide what to say and how to say it online, it's pivotal to analyze your audience, your competitors, your industry and yourself.