Digital Reality, Inc. - Houston's leading Marketing, Branding and Promotional Advertising Firm.

Headwaters Leadership Institute reflects the notion that religion and business can coexist and that business leaders should follow biblical principals in how they conduct business. Morals and ethical decisions should drive your business not self-serving ideology.

Digital Reality often works with not-for-profits and Headwaters is one of those institutions. Our goal was to deliver a website to allow the institutions consulting leadership deliver their message to potential clients.

Our premise was to use the imagery of salt of the earth to convey the simplicity of it all to convey the message the institution desired. We combined this with a light and airy feel to present the business relationship side of the organization. We feel we delivered on the expectation.

Your business's website will be many people's first impression of your company, products and services. As a result, your site represents a critical component of your branding strategy: It communicates who you are, what you offer and what you promise (your brand) through its content, organization and appearance (the look and feel).

Just as you wouldn't deliver a sales pitch in a tie die shirt and cutoff jeans , you don't want a disheveled site, either. So whether you plan to develop your website yourself or outsource the task, consider your website from a branding perspective:

Step 1. Analyze. Before you decide what to say and how to say it online, it's pivotal to analyze your audience, your competitors, your industry and yourself.

It has been over 2 years in transition to elevate the packaging for Holmes Smokehouse. Done gradually over a long period I have been able to hold onto the existing base of customers who purchase the product and capture a plethora of new buyers with the new packaging. The last design worked very well in the marketplace and this one promises to elevate the brand even further.

Check it out HERE

This was a righteously fun project to work on and the first and only AS SEEN ON TV product that I've branded. The client came to us with nothing except for his actual product, which in this case was a booklet and a disposable camera. I was fortunate enough to get to create a complete brand image on this one. This picture is of course the box completely unfolded. The images of the lawyer used are completely doctored in photoshop. The body and head are separate images and the hand on the front is my own.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

We have smart, motivated, talented people with amazing capabilities -- to brand your business.

Branding your business is one of the most important things you can do to grow your business and give your customers a clear picture of your company and your purpose. Its an inescapable requirement and we can help you realize your potential.