Riders For The Cure
Digital Reality was tasked to develope a new website for MD Anderson Cancer Center. Riders For The Cure is an employee affinity group comprised of employees who love motorcycles. The group was formed after the passing of Dr. Hassenbusch. Dr. Hassenbusch was a prominent neurosurgeon who developed a Glioblastoma (a form of brain tumor). Dr. Hassenbusch loved motorcycles and the group rides to raise cancer awareness and remember Sam Hassenbusch.
Digital Reality realized that there was a need to convey hope and a future in the new site. RFTC wanted a new look and feel as well as new features to use to grow the organization, generate donations and drive awareness of cancer while supporting their hobby. The new site incorporates elements of social networking including the ability to discuss motorcycles and cancer topics, post pictures and even classified ads related to motorcycles. The site is loaded with features. Check it out HERE