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Burton Sausage is another brand I work with at Holmes Smokehouse. These are two separate companies owned by a parent organization that have two completely different flavor profiles and brand appearance. These new labels I created are an immense upgrade from what they are currently using. Which is a bland color driven no frills look. I've decided to give Burton a small town distressed feeling to bring it back to its roots of where the company started and to let the consumer know that the brand still has that small batch high end flavor that they have come to expect. This was a lot of fun to work on since I was able to incorporate some of my illustration into the piece. Below is the conceptual sketch I started with when I was brainstorming what this label should look like.