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Digital Reality, Inc. - Houston's leading Marketing, Branding and Promotional Advertising Firm.

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Mass Customization

Mass Customization (2)

Saturday, 31 December 2011 07:10

Patent For Digital Factory now Public

Written by Chris Norman

It has been over 5 years since one of our founders, Chris Norman, filed for patent protection for a business model for consumer-driven customization. The patent was provisionally filed in April 2006 and subsequently filed actual in 2007 under US patent application 11/750,499. In 2008, Digital Reality hired the Matthews Firm to represent the company during patent prosecution and the new firm filed a CIP application this year.

The patent was filed BEFORE the company disclosed the business model to the public. The original beta website defining the business model can be viewed here:

http://blog.makezine.com/archive/2007/08/3d-mass-customization.html

The business model was put into writing in 2004 under signed NDA's with then CTO Chad Oliver.

The patent was just published and is viewable at the USPTO web site. Please visit:

http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220110313878%22.PGNR.&OS=DN/20110313878&RS=DN/20110313878

Saturday, 28 May 2011 05:59

Kraftwurx.com is coming

Written by Chris Norman
I decided to spill the beans so-to-speak. In 2004 I began working on a business plan for a very creative new business that would revolutionize the way consumers purchase durable goods. In 2005 Digital Reality was born. In 2006 I formed the company around a C Corporation and issued 1 million shares of stock. I raised a bit of money too. That same year, I filed a patent with the USPTO titled Made-To-Order Digital Manufacturing Enterprise and attended RAPID in Chicago where I met the likes of Todd Grimm, Terry Wohlers, Carl Dekker and more. In 2007, I published a demo of a website powered by Digital Factory™ which was discovered by someone on the Make Magazine website HERE. Which led to some general publicity around the project:

http://www.madeforone.com/Articles/index.php/technology/digital-reality/
http://door64.com/node/457
http://www.madeforone.com/Articles/index.php/category/digital-manufacturing/
http://www.tagaustin.org/past_speakers.php
http://makerfaire.com/pub/e/693

In 2007, I also pitched to raise $1.5 Million in venture capital to G51 Capital, Austin Ventures, The Austin Technology Incubator, the Texas Emerging Technology Find and the Rice Alliance. As they say...it is easier to get struck by lightning on a clear blue sky day...in Airzona...while standing in an empty swimming pool than it is to raise venture capital! Its true!

I have spent 5 years prosecuting patent(s) and a new 9/11 GT3 worth of cash, as well as countless hours of my time, developing software, learning and waiting for technology to catch up to me!

I have great news, Digital Reality™ is launching a website called Kraftwurx.com this fall based on our patent pending "Digital Factory™" system. Kraftwurx is the leading edge in the personalization & customization trend. Kraftwurx allows everyone to focus on what they do best. Designers & artists design & sell, bureaus manufacture and consumers buy products, many of which can be customized or personalized. Kraftwurx is a truly global marketplace for completely unique products you won't find anywhere else. Kraftwurx puts the Über in Cüstomization! Kraftwurx is Powered By Digital Factory™ from Digital Reality, Inc.

What can you do with Kraftwurx? You can buy, sell and create custom & unique products designed by you, for you such as: jewelry, Motorcycle parts, art, trophies, incentive and promotional products, and a plethora of other unique products. You can also earn money by selling your 3D designs on our website. Everything we sell, printed in 3D with additive manufacturing. Its amazing & you can learn more at our Facebook page here: http://www.facebook.com/pages/Kraftwurx/110456059054311