I have the distinct pleasure of knowing Brian Massey and the pleasure of broadcasting his RSS feed on this site to inform clients about the art of conversion.
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Critiquing a College Break Landing Page with CrazyEggIt’s graduation time and you know what that means; summer vacation! This is the perfect time for students to travel before getting back to school next semester or starting their careers. The big, bouncy brains over at CrazyEgg did a search for “best graduation getaway” and came up with this landing page to critique. Brian [...]
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Who Should Consider Crowdsourced Conversion Optimization?This is a guest post by Hagi Erez, Founder/COO Pluralis. CMOs and CRO professionals all know the challenges and the extensive resources (both financial and human) that are involved in building the ultimate landing page — the one that doesn’t stop converting. I said, “Why not build a community of professional optimizers, via the power [...]
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Which Test Won Live Event This Week!The Conversion Sciences team is packing up the coffee cup beakers and the lab coats and heading to downtown Austin for the Which Test Won Live Event happening this Thursday and Friday. We know you have a few questions, so here’s the rundown. What is Which Test Won Live? “WhichTestWon’s The Live Event is the [...]
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Strategic Use of Ebooks and the Science of Color in Marketing – For Further StudyHow to Use Ebooks Strategically and Reach Your Content Marketing Goals | Copyblogger This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects). Content is the way you charge and release [...]
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UX Design for Form Validation and Visitor Personas – For Further StudyThe Ultimate UX Design of Form Validation – Designmodo Forms are a key component of Landing Pages (in addition to Offer, Image, Trust and Proof). When a visitor considers completing a form — for lead gen, to subscribe or to purchase — it is the moment of truth. So, it is sad that so many [...]
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Website Review for iSiteBuildThe fun folks over at Marketing Words assembled a group of website experts to critique a site, and invited the Conversion Scientist himself to submit his thoughts. iSiteBuild was kind enough to put their site out there for some constructive feedback! The great thing about this group of professionals is that they all have [...]
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How To Design a Kicka$$ Long Form Sales Page – For Further StudyHow to Design Kickass Long Form Sales Pages-ConversionXL @peeplaja “People have an infinite attention span if you are entertaining them.” I get a lot of questions about sales letter styled landing pages. Do they work? Do I need to write that much? My stock answer is that they do work, but that your copywriter needs [...]
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26 Life Hacks and 3 Ways to Increase Conversion – For Further Study26 Time Management Hacks I Wish I’d Known at 20 If there was one thing that defeats your efforts to market with data, it would be lack of resources. Marketing departments are notoriously under-staffed for the workload delegated by executives. It can become overwhelming to imagine doing tests when you’re just trying to get communications [...]
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The Science of Pricing – From Blog GrowthThe brilliant minds over at Blog Growth posed an important question recently; What’s the best price for your products? While consumers think prices are decided arbitrarily, there is a lot of work that goes into determining the price point for a product. Check out the amazing infographic Blog Growth put together to break down the [...]
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Unconventional Landing Page Strategies and More – For Further StudyBrian has shared some great posts For Further Study this week: 13 Unconventional Landing Page Strategies To Increase Conversions I love the unconventional, and Peep Laja of ConversionXL has assembled a great list of creative landing pages and strategies.If this doesn’t get you excited about your next landing page, I don’t know what will. 7 [...]