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Digital Reality, Inc. - Houston's leading Marketing, Branding and Promotional Advertising Firm.

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THE ART OF CONVERSION

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Conversion is the art of turning a lead into a sale. Web marketing and advertising are purposed to to drive traffic to your site but what do you do once those people are on your site? How do you convert what people do once they see your website into a real sale that puts money in your pocket?

I have the distinct pleasure of knowing Brian Massey and the pleasure of broadcasting his RSS feed on this site to inform clients about the art of conversion.

  • The Lovely Big Red Button
    Today, let’s rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. Ode to the Big Red Button It is a gift both wise and sage The big red button on my page It calls, it beckons without retort “Join,” “Add to [...]
  • The Magnetic Effect of Drawn Video
    Drawn video has a unique ability to engage visitors and increase conversion.
  • Social Moonshine: Converting Social Media Connections to Leads and Sales
    In your rush to get as many Likes, Follows, Connections and +1's as you can, have you thought about how you are going to turn those fans and friends into leads and sales?
  • If You Don’t Tell Your Kids About Conversion, Who Will?
    No parent relishes having “the talk” about conversion rates. No one wants to tell their kids: “Kids, conversion rates are still only around 2 percent” or tell them the naked truth about all the sites out there that were never optimized. Or point out that they’re hanging with the wrong crowd when it comes to [...]
  • 7 Marketing Lessons Learned When Naming My New Book
      After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all [...]
  • Conversion Conference: One Conference that Should Pay for Itself Quickly
    I don't pay to attend many conferences, but I think I'm pretty good at picking those that give me information I can use "on Monday." Conversion Conference is definitely one of those. Just look at some of the agenda items:
  • Online Sales Conversion is a Hero’s Journey
    The Iliad and The Odyssey, TV Sitcoms, your Website….what do they all have in common? The Hero’s Journey. Recently I read that Dan Harmon, creator of the quirky TV show Community (NBC) uses the literary device of the Hero’s Journey to map out his episodes. They all involve taking someone from his comfort zone, through [...]
  • When it Comes to Online Marketing, You Could Hold All The Cards
    At the start of 2011, I wrote about the poker hand, the winning strategy, the high cards that let you compete against every other site their customers will visit. Creating and optimizing interesting content that helps visitors find what they need is a high card. Social media and attention to conversion metrics are cards that [...]
  • Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]
    Will the holiday card we chose convert “Bah Humbug” into the “Love Bug?” Follow along as we express our gratitude to you and show you why we chose the holiday card we did.   We hope we’ve been able to make 2011 a great year for you, since you’ve made it a great year for [...]
  • How a Blogcano Helps Both Sides of the Conversion Rate Fraction
    Google keeps tweaking its search algorithms to help them send the right customers to your site. Increase your conversion rate by thinking like a blogcano.